The DM strategists of the J. M. Perrone Company are skilled in the development of traditional and interactive marketing programs.

 

The Prime Response Group is directed by the company’s founder John Perrone. Acknowledged as one of the pioneers in the direct marketing industry, he works directly with clients on:

» Strategic program planning
» Offer development
» Audience strategy and segmentation
» Marketing database strategy

 

The Prime Response Group specializes in:

 

» Sales Lead Generation Programs
» Dealer Direct Marketing Programs
» Retail Traffic Builder Programs
» Distributor Marketing Programs
» Registration Acquisition Programs for Continuing Education
» Financial Marketing Services Programs

 

Perrone Direct is a full-service division focused exclusively on nonprofit organizations. The group is directed by Senior Vice-President, Paul Barry, recognized nationally as a leading industry expert in fundraising strategies for colleges and universities. Perrone Direct specializes in:

 

» Alumni and Development Programs
» Annual Giving Programs
» Healthcare Fundraising Programs

PUBLICATIONS

The J.M. Perrone Company encapsulates 25 years of successful Direct Marketing programs in a series of publications designed to systematize the Prime Response Group’s time-tested and results-proven methods.

CLICK HERE to order or to receive more information on these programs.